I don’t care if it rains or freezes,
as long as I have my plastic Jesus
In other parts of the interents there has been some discussion on where the money that perspective adoptive parents pay agencies goes. Monies spent on advertising was a particular point of discussion, the sums spent by Bethany more specifically. Bethany is a part of Catholic Charities and I assumed their access to resources was vast, I did some research and was correct. The sheer amount of dollars involved mad me wonder where all the revenue came from, it was more than that from the admittedly large sums paid by perspective adoptive parents could ever account for. I did some more digging and this is what I found.
Bethany does get monies from the Catholic Church that had made up for much of their revenue until recently. It seems with the death of John Paul 11, and his charisma along with him, donations are down. Pope Benedict XVI with his German sensibility about money has come up with a novel solution to revenue problems, not just for Bethany, but all Catholic Charities, Vale Added Production Based Fund-raising.
Bethany being at the cutting edge of social services and having a good ear on the street has come up with a novel solution of their own that showcases Benedict’s vision for the future of raising revenue for good works. Plastic dashboard Jesus farming.
Bethany’s program encompasses all facets of their charitable foundation. From the orphans in Guatemala who literally plant the seeds of faith in the plowed up fields that once were their playgrounds to the recipients of good works who seek to pay back those that helped them with their stands at flea markets. Bethany employees at the many US offices even get into the act, setting up and selling from cardboard display stands that they designed themselves.
The Home Grown Plastic Jesus program seeks to offer the highest quality protection from vehicular mishaps to the faithful. Agronomist from top universities were called upon to develop a hardy fast growing hybrid Saviour statuette, that compromised nothing in holy protection. Different strains were developed and tested, the little Sons of God had to be tolerant of conditions and soils in some of the poorest countries on Earth. Not only did this mark a great advance in effigy agriculture, but a hands up to the communities that would grow them. “It was all worth it when I saw the look on the kids faces at the orphanage when the Jesus’ began to sprout.” said one researcher who had worked on the project.
Marketing efforts are now underway in Western Europe and the United States. One Akron, Ohio gas station owner is quoted as saying, “I can’t keep the little fellows in my store, everybody wants one.” The Home Grown Jesus will be available in many gift catalogs next year.
It seems that the future of faith based fund raising has come into the 21st century.