I don’t get this at all. .
Adoption Rocks? What are adoption rocks? Are people adopting rocks now? Are they like Pet Rocks?
I remember Pet Rocks. Now that was a great piece of marketing. Imagine convincing everyone that they should pay $3.95 for a rock. Everybody just had to have one, because everybody else had one. You wouldn’t want to feel left out. If they would have come up with Pet Rocks today even Madonna would have one, hell she’d be out on the Pet Rock World Tour right now.
Wait a minute, this couldn’t be about adoption could it? No way.
There’s no way someone is financing their adoption adoption selling these t-shirts. Can’t they get a HELOC or something? What are their plans for the future? Are they going to start selling “Community College Rocks!” t-shirts when tuition time rolls around in a few years? That’s just wrong.
If they are serious about this they do realize that saying anything “Rocks” at this point is passe, or at the very least the height of irony, right? Because adoption does not rock. In fact, I suspect that international adoption is very fast becoming passe. Let’s face it, it came out yesterday that we are in a recession. Displays of excess like giant SUVs, Birkin Kelly bags, and toting an ethnically diverse adoptee, are out. Green, useful and frugal are in. You’ll get over in a much bigger way in your hybrid, toting a kid recycled from our very own foster care system. You can easily still get them in a variety of colors and sizes.
Besides isn’t having to sell t-shirts in order to pay for your international adoption a bit like wearing a Rolex Daytona with a Members Only jacket?